ISO 20252 Market & Social Research




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Certification against ISO 20252

ISO 20252 Market & Social Research (or commonly referred to as '20252', and Market Research Standard) is a Quality based standard for companies involved in the Market Research industry.  NCS International has certified over 50 clients to this standard and has several recognizable clients including Roy Morgan, URBIS, Field Works, but to name a few.

This standard has over 300 "shall" compliance points. We encourage all buyers and users of market and social research to purchase or at least be familiar with the standards.

The adoption of consistent, standardized process in an ISO 20252 based Quality Management System:

    * enhances the management of risk
    * increases efficiency and productivity
    * improves product and service quality
    * improves buyer confidence
    * increases loyalty and satisfaction
    * is a model to reflect the professionalism of your organisation
    * assists in the protection of respondent privacy
    * becomes a training platform for new employees
    * fosters a culture of quality/continuous improvement
    * confirms your organization's commitment to quality assured processes internationally and
    * increases opportunities for international business
    * brings professionalism to our industry

In addition, it can assist in:

    * reducing waste
    * streamlining processes and avoid duplication
    * minimising exposure to risk and
    * reducing staff turnover